Categories

Archive

Month: September 2015

  • ON DENIM, THE ULTIMATE PRIMER, PT. III

    ON DENIM, THE ULTIMATE PRIMER, PT. III

    Aside from the shrinking, or not shrinking, of the cotton, there are a few other things to consider: -Lower rise jeans are popular. Pay attention to this. Certain customers like a lower or higher rise,…

  • On Denim, The Ultimate Primer, Pt. II

    On Denim, The Ultimate Primer, Pt. II

    The first thing to consider when approaching Japanese denim is simple: Unsanforized vs. sanforized? Those words seem farfetched, if not scientific. But it is a little more simple than you’d think: In …

  • On Denim, The Ultimate Primer, Pt. I

    On Denim, The Ultimate Primer, Pt. I

    It may seem daunting. And, hell, we won’t argue with that. These are all great brands made by the most storied and expert hands. You can’t find a bad product here. I slide into a pair of Denime’s and …

  • A Look at Dyes in Two Parts, Pt. II

    A Look at Dyes in Two Parts, Pt. II

    So, enough of indigo already? Nah. We can never get enough. But we want to talk a little bit about some of the other dyes on our brands. And there are three main dyes other than pure indigo on our brands:…

  • A Look at Dyes in Two Parts

    A Look at Dyes in Two Parts

    We like indigo. That’s obvious, right? (source: wikipedia.com) Or, rather, everything from the planting to the happily-anticipated harvest of the Indigofera plant. Damn it, it’s our favorite color.…

  • [2015] The Story of Big John

    [2015] The Story of Big John

    We are very excited to be carrying Big John now — it seemed the perfect time to tell Big John and it’s founder, Mr. Kotaro Ozaki’s story.  This is where it all began.  Every brand we know and love…