
Aside from the shrinking, or not shrinking, of the cotton, there are a few other things to consider: -Lower rise jeans are popular. Pay attention to this. Certain customers like a lower or higher rise,…

The first thing to consider when approaching Japanese denim is simple: Unsanforized vs. sanforized? Those words seem farfetched, if not scientific. But it is a little more simple than you’d think: In …
![[2015] The Story of Big John](https://blog.denimio.com/wp-content/uploads/2015/09/WMH_7058-624x413.jpg)
We are very excited to be carrying Big John now — it seemed the perfect time to tell Big John and it’s founder, Mr. Kotaro Ozaki’s story. This is where it all began. Every brand we know and love…