Aside from the shrinking, or not shrinking, of the cotton, there are a few other things to consider: -Lower rise jeans are popular. Pay attention to this. Certain customers like a lower or higher rise,…
The first thing to consider when approaching Japanese denim is simple: Unsanforized vs. sanforized? Those words seem farfetched, if not scientific. But it is a little more simple than you’d think: In …
We are very excited to be carrying Big John now — it seemed the perfect time to tell Big John and it’s founder, Mr. Kotaro Ozaki’s story. This is where it all began. Every brand we know and love…
What may have started off as a way to make your jeans fit better with the length of your legs has become a way to add more “character” to your premium denim in recent years. Though rolling up your jeans…