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ON DENIM, THE ULTIMATE PRIMER, PT. III

Aside from the shrinking, or not shrinking, of the cotton, there are a few other things to consider: -Lower rise jeans are popular. Pay attention to this. Certain customers like a lower or higher rise,…

Friday September 25th, 2015
On Denim, The Ultimate Primer, Pt. II

The first thing to consider when approaching Japanese denim is simple: Unsanforized vs. sanforized? Those words seem farfetched, if not scientific. But it is a little more simple than you’d think: In …

Thursday September 24th, 2015
On Denim, The Ultimate Primer, Pt. I

It may seem daunting. And, hell, we won’t argue with that. These are all great brands made by the most storied and expert hands. You can’t find a bad product here. I slide into a pair of Denime’s and …

Tuesday September 22nd, 2015
A Look at Dyes in Two Parts, Pt. II

So, enough of indigo already? Nah. We can never get enough. But we want to talk a little bit about some of the other dyes on our brands. And there are three main dyes other than pure indigo on our brands:…

Sunday September 20th, 2015
A Look at Dyes in Two Parts

We like indigo. That’s obvious, right? (source: wikipedia.com) Or, rather, everything from the planting to the happily-anticipated harvest of the Indigofera plant. Damn it, it’s our favorite color.…

Saturday September 19th, 2015
[2015] The Story of Big John

We are very excited to be carrying Big John now — it seemed the perfect time to tell Big John and it’s founder, Mr. Kotaro Ozaki’s story. This is where it all began. Every brand we know and love…

Wednesday September 9th, 2015