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Category: Denim Care

  • Introducing Pherrow’s

    Introducing Pherrow’s

    We’re always stoked to introduce a new brand to our lineup. Pherrow’s is a fantastic example of why we’re stoked. Flashback to the (very) early nineties. Some of us on Team Denimio are older, some of us were born then, some of us are ageless, like the sages that make the products we sell.

  • ON DENIM, THE ULTIMATE PRIMER, PT. III

    ON DENIM, THE ULTIMATE PRIMER, PT. III

    Aside from the shrinking, or not shrinking, of the cotton, there are a few other things to consider: -Lower rise jeans are popular. Pay attention to this. Certain customers like a lower or higher rise,…

  • On Denim, The Ultimate Primer, Pt. II

    On Denim, The Ultimate Primer, Pt. II

    The first thing to consider when approaching Japanese denim is simple: Unsanforized vs. sanforized? Those words seem farfetched, if not scientific. But it is a little more simple than you’d think: In …

  • 7 Ways To Cuff Your Denim

    7 Ways To Cuff Your Denim

    What may have started off as a way to make your jeans fit better with the length of your legs has become a way to add more “character” to your premium denim in recent years. Though rolling up your jeans…

  • How to Care for Your Raw Denim

    How to Care for Your Raw Denim

    It’s been a month since you bought your pair of raw selvedge denim and after hearing comments from different people, you are still unsure on what you should do with your jeans to have them last longer.…