We’re always stoked to introduce a new brand to our lineup. Pherrow’s is a fantastic example of why we’re stoked. Flashback to the (very) early nineties. Some of us on Team Denimio are older, some of …
Aside from the shrinking, or not shrinking, of the cotton, there are a few other things to consider: -Lower rise jeans are popular. Pay attention to this. Certain customers like a lower or higher rise,…
The first thing to consider when approaching Japanese denim is simple: Unsanforized vs. sanforized? Those words seem farfetched, if not scientific. But it is a little more simple than you’d think: In …