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Category: About Denim

Chapter 1 – The story begins…

Meet Den – An often confused denim addict that struggles in his denim-filled world. Denim fans everywhere see themselves in him: the questions, the dilemmas, the pleasure and the pain of being a true …
The Ultimate Guide to Japanese Denim (final)

What you need to know, from those who know Buying that legendary pair of Japanese selvedge denim you’ve been eyeing can be overwhelming. What size is right for me? Which brand should I choose? Should …
Introducing Pherrow’s

We’re always stoked to introduce a new brand to our lineup. Pherrow’s is a fantastic example of why we’re stoked. Flashback to the (very) early nineties. Some of us on Team Denimio are older, some of …
What’s the Scoop with Jelado?

Hi everyone! Pretty excited to get to sit down and tell you about Jelado. Definitely not a brand for the aficionado, just a brand made by aficionados. The scoop on Jelado is a very curious and awesome…
On Denim, the Ultimate Primer, Pt. IV

Ultimately, this will all add up to your fit. Your fit is how the jeans, quite literally, fit on you. Some people prefer a rocker-style skin tight fit. Others prefer wider-legged denim. There are a…
ON DENIM, THE ULTIMATE PRIMER, PT. III

Aside from the shrinking, or not shrinking, of the cotton, there are a few other things to consider: -Lower rise jeans are popular. Pay attention to this. Certain customers like a lower or higher rise,…
On Denim, The Ultimate Primer, Pt. II

The first thing to consider when approaching Japanese denim is simple: Unsanforized vs. sanforized? Those words seem farfetched, if not scientific. But it is a little more simple than you’d think: In …
On Denim, The Ultimate Primer, Pt. I

It may seem daunting. And, hell, we won’t argue with that. These are all great brands made by the most storied and expert hands. You can’t find a bad product here. I slide into a pair of Denime’s and …
A Look at Dyes in Two Parts, Pt. II

So, enough of indigo already? Nah. We can never get enough. But we want to talk a little bit about some of the other dyes on our brands. And there are three main dyes other than pure indigo on our brands:…
A Look at Dyes in Two Parts

We like indigo. That’s obvious, right? (source: wikipedia.com) Or, rather, everything from the planting to the happily-anticipated harvest of the Indigofera plant. Damn it, it’s our favorite color.…