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  • ONI 546 – แล้วคุณจะรัก ONI

    ONI 546 – แล้วคุณจะรัก ONI

    ONI มักจะเป็นที่หนึ่งในหัวใจสีอินดิโก้ของเราเสมอ แบรนด์ ONI ร่วมงานกับเรามานานและเราก็ได้ร่วมกันพัฒนาแบบกางเกงยีนส์ แจ็กเก็ตและเสื้อเชิ้ตด้วย เรากล้าบอกได้เลยว่า ตำนานเดนิมญี่ปุ่นจะไม่สมบูรณ์แบบถ้าขาดแบรนด์นี้ไป…

  • Introducing Pherrow’s

    Introducing Pherrow’s

    Sorry, this entry is only available in English and 日本語.We’re always stoked to introduce a new brand to our lineup. Pherrow’s is a fantastic example of why we’re stoked. Flashback to the (very) early nineties. Some of us on Team Denimio are older, some of us were born then, some of us are ageless, like…

  • What’s the Scoop with Jelado?

    What’s the Scoop with Jelado?

    Hi everyone! Pretty excited to get to sit down and tell you about Jelado. Definitely not a brand for the aficionado, just a brand made by aficionados. The scoop on Jelado is a very curious and awesome…

  • A Look at Japan Blue

    A Look at Japan Blue

    Japan Blue is quite popular among denimheads. This brand is more modern and somewhat more simplistic than its sister brand, Momotaro. Japan Blue jeans in most of the models have narrow and a strong taper…

  • On Denim, the Ultimate Primer, Pt. IV

    On Denim, the Ultimate Primer, Pt. IV

    Ultimately, this will all add up to your fit. Your fit is how the jeans, quite literally, fit on you. Some people prefer a rocker-style skin tight fit. Others prefer wider-legged denim. There are a…

  • ON DENIM, THE ULTIMATE PRIMER, PT. III

    ON DENIM, THE ULTIMATE PRIMER, PT. III

    Aside from the shrinking, or not shrinking, of the cotton, there are a few other things to consider: -Lower rise jeans are popular. Pay attention to this. Certain customers like a lower or higher rise,…

  • On Denim, The Ultimate Primer, Pt. II

    On Denim, The Ultimate Primer, Pt. II

    The first thing to consider when approaching Japanese denim is simple: Unsanforized vs. sanforized? Those words seem farfetched, if not scientific. But it is a little more simple than you’d think: In …

  • On Denim, The Ultimate Primer, Pt. I

    On Denim, The Ultimate Primer, Pt. I

    It may seem daunting. And, hell, we won’t argue with that. These are all great brands made by the most storied and expert hands. You can’t find a bad product here. I slide into a pair of Denime’s and …

  • A Look at Dyes in Two Parts, Pt. II

    A Look at Dyes in Two Parts, Pt. II

    So, enough of indigo already? Nah. We can never get enough. But we want to talk a little bit about some of the other dyes on our brands. And there are three main dyes other than pure indigo on our brands:…

  • A Look at Dyes in Two Parts

    A Look at Dyes in Two Parts

    We like indigo. That’s obvious, right? (source: wikipedia.com) Or, rather, everything from the planting to the happily-anticipated harvest of the Indigofera plant. Damn it, it’s our favorite color.…